Bras N Things
16 January - 12 February 2023
I Come First
It’s all about her – speaks to autonomy and moves women further away from being an object of desire this Valentine’s Day
More than a euphemism, it’s an empowering and aspirational sentiment – putting yourself first is a positive, healthy behaviour
Putting yourself first can span prioritising comfort, or signalling your sexuality to others, or simply choosing a pop of colour that brings you joy... We have the product verticals to showcase the multiplicity of this
Gives us license to explore narcissism and selfishness as a force for good
First person, powerful alignment to the brand platform and new brand sentiment
Valentine’s Day’s about love.
But sometimes self love,
is as important as giving it away.
So I’m going to spoil myself for no reason at all
Treat myself the way I know I deserve.
This day I’ll celebrate me
Indulge my senses, tastes, and personality
Find me time surrounded by all my many things
In reds, pinks, black and every shade of self-love
Because yes, V-Day’s about love.
But you’ll love others better, when you love yourself first.
I come first.